Creative direction in collaboration with Hunter Douglas Hospitality. Collectively we've designed 5 collections for their roller shades and won best new product at the Hospitality Design Show in 2010. Our collaboration involved the design for 5 collections, the thematic schemes, 2 videos, marketing swag, booth design and sales kit.
Creative Direction - collection themes, swag, videos, sales kits, website, tradeshow booth, environment renders, product shots
Shades of Art
Rollershades won "Best New Product" at the Hospitality Design Expo and Conference in 2010 and
"Best of 2011 Honoree" by Interior Design Magazine
The design collaboration with Hunter Douglas Hospitality puts art onto Roller Shades, combining form and function to transform windows into a new focal point of the room. Led by creative director, Evelyn Sum, the vision for the five collections-The New Romantic, L'Automiste, The Cubo-Futurist, The Minimalist and The New Realism-span artistic genres, from the elegant sensibilities of Baroque lace to the movement and ease of expressionist brush strokes.