Trends + Strategy
Motel's creative team collects research from all disciplines ranging from economic and environmental climates to colour theory and has a finger to the pulse in the art and design world. As Lidewij Edelkoort, one of the world's most renowned trend forecasters claims “there is no creation without advance knowledge, and without design, a product cannot exist.” Equipped with trends insight, Motel can offer clients a background of knowledge that ensures designs are innovative and one step ahead of the curve.
FORESEE THE OUTCOME
Motel collects historical and trends research from disciplines ranging from botany to the ethics of non-natural selection in human evolution. Equipping clients and collaborators with precedents and foresight, Motel develops strategy and concepts that inevitably solves problems and/or opens opportunities. To this end, we see projects having the best chance for success while minimizing growing pains.